ROLE: Poster Design
CLIENT: Student Project @ UC Berkeley Extension

CONCEPT: Woodsist Festival is a small music festival hosted by Northern California based boutique music and events curator folkYEAH. The event is hosted in serene Big Cur, California. For this design concept, a central theme is around highlighting the beauty of Big Sur and in celebrating the spoils of hosting a festival in such a location. The color palette draws on strong primary blues and yellows that set the oceanic theme. The sans serif typeface, Lydian, was used for the logotype. Its calligraphic style suggests an event that’s highly personal and celebrates old school philosophies. Lydian is paired with the modern sans serif, Futura, to create a future-facing, fresh look.