ROLE


Identity, Branding,
Logotype.


CLIENT


Frida Faxén

CONCEPT


Frida Faxén sources beautiful textiles from Guatemala to create handmade pillows. Frida Faxén is a side project of interior designer Bonnie Berridge. She started making pillows for friends and family, but quickly wanted to scale her operation. She wanted a brand that evoked vintage craftsmanship but also felt contemporary.The Frida Faxén brand centers around a bold, rounded, sans-serif typeface (Barlow) that evokes an old woodtype feel common in letterpress. 








SNAPSHOTS


A sampling of posters, magazine covers, logos, and other graphic design work that isn’t part of a larger project or case study.