ROLE: Identity, Branding, Logotype
CLIENT: Frida Faxén

CONCEPT: Frida Faxén sources beautiful textiles from Guatemala and Mexico to create handmade pillows. Frida Faxén is a side project of interior designer Bonnie Berridge. She started making pillows for friends and family, but quickly wanted to scale her operation. She needed a brand that felt modern but that also evoked qualities often found in vintage craftsmanship.


The Frida Faxén brand centers around a bold, rounded, sans-serif typeface (Barlow) that evokes an old woodtype feel common in letterpress. We have paired that with a muted color palette inspired from similar colors found in her travels to Guatemala. The system also uses Letter Gothic as a secodary typeface to add to the vintage aesthetic.