Creative Direction, Brand Identity
Mobile App Design 


Noah Tovares, iOS Developer


Deep Cuts is a record club and mobile app that streams a record to your iPhone on vinyl. Every week record collector Noah Tovares selects one record from his collection to share with the club. In addition to streaming the record to listeners, he provides a story and historical essay each week on why that record was chosen. Noah wanted a brand that would appeal to a new age of record collectors that live in an increasingly digital world.